In this section

Resources / Help / NPS

NPS overview

Collect a 0–10 Net Promoter Score, then run AI NPS analysis for causes, fixes and signal chips. Dashboard and response log included.

Net Promoter Score (NPS) asks one question: how likely are you to recommend us? Visitors answer with a number from 0 to 10 and can optionally add a comment. Hubbo shows the widget on your site, collects the answers and summarizes them in the admin app — then AI NPS analysis (Standard and Premium) turns low scores into causes, concrete fixes and signal chips.

AI NPS analysis

Open NPS → AI analyses, filter the responses you care about, and get a report in seconds: summary, causes, what to fix, and patterns across page, device, country and more. Full guide: AI-powered NPS analysis.

How the score is calculated

GroupScoresMeaning
Promoters9 to 10Loyal fans who are likely to recommend you.
Passives7 to 8Satisfied but not enthusiastic.
Detractors0 to 6Unhappy visitors who could hurt your reputation.

NPS is the percentage of promoters minus the percentage of detractors, so it ranges from -100 to +100.

The NPS area of the admin app

  • Dashboard: summary of your score and how it changes over time.
  • Responses: every vote and comment, with filters.
  • AI analyses: AI NPS analysis — one-click reports with causes, fixes and signal chips (Standard and Premium). See AI-powered NPS analysis.
  • Events: a log of interactions, such as votes, comments and dismissals.
  • Settings: when, where and to whom the widget appears, and what it says.
  • Translations: AI Translation for the question and labels. See Translations and languages.

Getting started

  1. Open NPS → Settings and switch on Enable NPS Survey Widget.
  2. Choose devices, timing, visitor auth, seen notifications and URL rules (or load a saved audience). See Settings and targeting.
  3. Adjust the look in NPS → Settings → Appearance.
  4. Open NPS → Translations, add a locale and click Generate Translation so AI fills the question, labels and thank-you from your main language. See Translations and languages.
  5. Load your site in a fresh private window to see it.
  6. After you have responses, open NPS → AI analyses and run AI NPS analysis.

Response limits

Recorded NPS votes are limited per month: Free 50, Standard 5,000, Premium 50,000. Closing the widget without voting does not use a response. See Plans and limits.

The widget only appears while your account is within its page-view allowance.